Wendy Schwantes, APR

Account Supervisor

While it’s easy to suggest that Wendy is a talented writer, relationship builder, event planner, and strong implementer, what she really offers is greater than the sum of her skills. She is a big-picture strategist who also possesses a laser-focused attention to detail – a dynamic combination of vision and execution that builds trust with clients and ultimately leads to successful initiatives.

In her decade of leading communications at the Indiana Credit Union League, Wendy built an agency model that served credit unions across the state, and she was instrumental in advocating for and creating programmatic media relations and community relations practices from scratch. Her innovative public relations initiatives for Indiana credit unions have since been adopted by credit unions in other states. Wendy also spent several years at Indiana’s second-largest public relations firm, expanding her reach beyond financial services to counsel clients within health care, state government, professional services, nonprofit organizations and community foundations. In her own words below, Wendy shares how two client projects turned out to be life-changing experiences.

After taking an extended sabbatical to focus on her life’s most rewarding work, raising her three children, Wendy returned to the professional work she loves with renewed interest and a fresh lens alongside her deep experience. At Werth, Wendy provides strategic counsel as well as project management to a variety of projects across multiple sectors, and that reach is intentional. We see her purpose and passion as contagious and that her work truly makes life-changing differences among the clients she counsels.

Getting to know Wendy:

What is your favorite quote?
“Integrity is doing the right thing even when no one is watching.”
What is the greatest compliment you have received?
Nothing makes me happier, or more proud, than to hear someone say, “You are a really good mom,” whether it’s a friend, my dad, my husband or my kids.
How would your friends describe you?
I believe they would say that I’m genuine, caring, trustworthy, organized, easy to talk to, and fun to be around. But they also might say that I’m wound a little too tight.
What is your favorite book?
I can’t say that I have a favorite because I’ve loved so many books. But there are a few that I recommend because they touched me so deeply, including A Dog’s Purpose, The Kite Runner and To Kill a Mockingbird.
What are some highlights from your career?
While working at a public relations agency in Indianapolis, I was involved with two projects that were truly life-changing for me. The first was a community awareness campaign designed to address the problem of homelessness in the city. I met dozens of people struggling with homelessness, and each person’s story was so unique and complex. The second project – the dedication of the Congressional Medal of Honor Memorial – was a little more uplifting. I met and worked with about 100 Medal of Honor recipients. Most were in their 70s or 80s, and you’d never guess by looking at or talking with these humble men that they performed such extraordinary acts of bravery. Being part of that project was such an honor.