Lindsey Shapiro

Account Supervisor

Lindsey could easily be pegged as a public relations and media relations rock star, but she just might prefer to tweak the terminology to screen star instead. From the big screen down to the mobile device, Lindsey knows what it takes to help clients get noticed through the most important channels and events as a publicity and public relations professional.

Lindsey previously led publicity efforts and campaigns for more than 25 annual fundraising events at the world’s largest, local not-for-profit, UJA-Federation of New York, serving more than 100 human health and social service agencies in New York City and 60 countries around the world. She’s also been a publicist for an entertainment-based public relations firm where she secured appearances for clients on shows such as the TODAY show, GMA, The View and David Letterman. She also worked on campaigns for personalities and films such as Superman Returns, The Devil Wears Prada, and most notably the Oscar-winning campaign for Forest Whitaker in The Last King of Scotland.

Far from being star struck, Lindsey has a keen sense of knowing where publicity opportunities exist and how to develop and convert them successfully. Leveraging her savviness in social media, public relations, direct marketing, online advertising, Lindsey continually raises the profile of Werth clients and, not surprising, gets rave reviews for her performance.

Getting to know Lindsey:

What attracted you to Werth?
Three things: a referral from a client; Sandy’s reputation as a tremendous female leader who is composed, always classy and committed to doing what’s right; and the opportunity to come back home to Columbus and do what I love with such a talented and respected group of people.
What are your go-to sources for news?
As a mother of two young children, my time isn’t always my own. I’m busy with the kids in the morning, but I’ll have the Today Show on while we’re getting ready for our day. I also read theSkimm (created by two young women who previously worked for the Today Show) to get me caught up on what’s going on in the world.
Who inspires you?
My grandfather. As a holocaust survivor, he has overcome incredible odds to get our family where it is today.
What’s the best compliment you’ve ever received?
Being told that “you are easy to work with.” I always strive to be a team player, so when I hear this I process it as affirmation of the hard work I put forth in addition to the value my colleagues and clients recognize by having me as a member of their team.
What does it mean to have influence?
To have influence means to make a difference in a positive way. This is perhaps most important in our communities. The way someone thoughtfully shares insights to help shape what community can look like and achieve is the hallmark of a humble influencer.