Gene Monteith

Vice President & Director of Editorial Services

Expert wordsmith, distiller of complex information or, to be more straightforward, the guy who gets it so others can comprehend it, too. These are some of the ways in which to describe Gene Monteith’s illustrious career as a writer and strategic communicator.

Gene understands better than most that what you say matters, and how you say it matters even more. He has honed the nuances of both, first as a newspaper reporter and later as a speechwriter and communications counselor for

multi-national corporate leaders as well as political office holders.

He has spent a career writing and conveying messages for some of the nation’s most recognizable brands (Honda of America Mfg, Lincoln Financial, John Deere, Nationwide Insurance), as well as many others that fly under the radar. Yet whatever client beckons or issue demands his attention, two questions always remain: “what’s the message?” and “how will you deliver it?” Answering those questions, and then crafting the right response and strategy, is what makes Gene such a valuable asset to Werth and its clients.

Getting to know Gene:

What inspires you?
People who consistently put others ahead of themselves.
Who has been the biggest influence in your career?
A former Honda-executive-turned-PR-executive who taught me how to think
strategically. She liked to say we do the kind of work “that makes your brain hurt.” For nine years she made my brain hurt every day.
What's the best compliment you've ever received?
Being told that I’m a good dad.
What was college like for you?
Though I had a lot of fun times there, college for me was a lot of work, both
academically and personally. It’s where I became a journalist, working for the campus daily newspaper 20-30 hours a week. It’s where I learned to be an adult through trial and a lot of error. Best of all, it’s where I met my wife – she was my editor on the student newspaper and has been my editor ever since.
What do you do for fun when you're not working?
If I could spend my non-working hours any way I wanted, you’d find me
backpacking or canoeing some wilderness trail where people can’t reach me because there’s no mobile service and where bears can’t reach my food because I’ve hung it in a tree.