Celina Fabrizio

Assistant Vice President & Director, National Media Relations

Celina is that go-to professional who clients consistently turn to for insight regarding this critical question: “Is it newsworthy?” Deciphering between what is presumed to be news and what truly is newsworthy requires a balance of journalistic integrity and gut intuition that Celina has carefully honed during her 20-plus years of work in and with the media.

With media relations regularly atop the minds of Werth’s clients, Celina’s 10 years of work in the television news industry, first as a producer of an investigative/consumer unit and then an on-air reporter/anchor, prove invaluable. She understands what news is and what makes the news, which has helped her secure media placements for Werth clients in national outlets such as The Washington Post, Education Week, The Wall Street Journal and ABC World News.

She also designs and leads client strategies into new and social media opportunities to build loyal audiences and complement traditional ways of approaching media that bring measurable value. Always forthright and passionate about her work, Celina will be the first to tell clients what isn’t news and find creative opportunities to share stories. It’s often some of her best counsel that prevents clients from losing reputation capital with the media.

Getting to know Celina:

What inspires you?
The more I work in the education space, the more I become inspired by the teachers who choose to dedicate their lives to educating our children. Teachers are always trying to do more with less. Less time, less funding, etc. That inspired me to volunteer at least once a week as literacy volunteer at my children’s elementary school. It is hands down one of my favorite activities during the week.
What's the best compliment you've received?
Any compliment that reflects how I am as a parent means the most to me. This sometimes comes from my own children, their teachers or friends and family members.
How did your background in television news prepare you for public relations/public affairs work?
My ten years in television news prepared me for public relations because as a former producer and reporter, I know how to recognize a good story and how to get it in front of the right person. I know that journalists are too busy to read long and boring emails, story pitches and news releases. Before pitching a story to a journalist, I work with our clients to include several story elements such as visuals, additional interviews, etc. That has resulted in numerous regional and national placements for our clients. Television news is very deadline driven which translates well for clients that need a project done yesterday.
Best advice you've received:
In my mid-twenties, my mother told me she never wanted me to look back and say, “I wish I would have…” Better to try and fail then to have never taken the chance.
Are you a rule follower, rule maker, or rule breaker?
I’m definitely a rule follower and always have been. Former college roommates still give me a hard time for this trait. I trace it back to growing up as the daughter of a police officer.