National Safe Boating Council

Category: Video

Objective:

Increase awareness of “Wear It!” campaign regarding life jacket use and safe behavior on the water

Deliverables:

Produced “Silly Humans” – a public service announcement leveraging humor and a credible celebrity (Shaw Grigsby, Bassmaster elite angler and host of the TV show “One More Cast”) that would have the subject matter authority to convey the boating safety messages. The PSA was developed for video, radio and print formats in both English and Spanish, as is part of the comprehensive “Wear It!” campaign that has proven to be the Council’s most successful in more than a decade.

Awards:

2016 Hermes Creative Award: GOLD