Franklin County Commissioners & Columbus Public Health

Category: Video

Objective:

Create an outreach and education campaign on safe sleep habits for infants aligned with the CelebrateOne initiative to reduce infant mortality

Deliverables:

Created the Safe Sleep campaign to bring attention to improper sleep habits that directly contribute to infant mortality and how to remedy this problem. Launched on the heels of CelebrateOne, the Safe Sleep campaign offers solutions known as the ABCs of safe sleep (alone, on their back, in a crib) in the form of compelling video. Ongoing outreach and education includes a multimedia approach utilizing broadcast, print and digital media to strengthen awareness of safe sleep practices.