Franklin County Commissioners & Columbus Public Health

Category: Video

Objective:

Create a public awareness campaign to highlight unusually high infant mortality rates before the age of one and action steps to help reverse the trend

Deliverables:

Aligned with the overarching goals of the CelebrateOne initiative to reduce infant mortality, public service announcements were created for television, the web and radio to extend the campaign message throughout the central Ohio community. PSAs complement a comprehensive print and digital campaign to educate and provide clear calls to action

Awards:

2016 Hermes Creative Awards
Integrated Campaign: Gold Award of Excellence

2016 Academy of Interactive and Visual Arts
Communicator Awards
Integrated Campaign: Silver Award of Distinction