Ohio Better Birth Outcomes (OBBO)

Category: Print

Objective:

Create a branded initiative to increase awareness of pregnancy and prenatal information and referral services to reduce infant mortality

Deliverables:

Created a brand strategy and a unique brand identity – StepOne – to speak to newly pregnant women and their support network with a goal of connecting expectant mothers with affordable, timely and convenient prenatal care and resources for a healthy pregnancy. Developed a comprehensive action-oriented marketing campaign including informational flyers, fact sheets, infographics, posters, initiative-related premiums and radio advertisements.