National Safe Boating Council

Category: Print - Public Awareness Campaign

Objective:

Increase awareness of “Wear It!” campaign regarding life jacket use and safe behavior on the water

Deliverables:

Created a public awareness campaign, including video, radio, print, digital applications and infographics as visual companion pieces to a comprehensive public relations and marketing effort for the National Safe Boating Week campaign. Werth’s efforts reached the largest audience since the “Wear It!” campaign launched more than a decade ago, with more 21,000 media placements reaching a potential audience of more than 1.2 billion.

A recent survey found that participants aware of the campaign were significantly more likely to wear life jackets always or most of the time versus those unaware of the campaign.

Awards:

  • 2016 Academy of Interactive and Visual Arts
    Communicator Awards
    Integrated Campaign: Silver Award of Distinction
  • 2016 Academy of Interactive and Visual Arts
    Communicator Awards
    Commercials/Public Service: Silver Award of Distinction
  • 2016 Association of Marketing and Communication Professionals
    Hermes Awards
    Platinum award for the Wear It! Advertising Campaign
  • 2016 Association of Marketing and Communication Professionals
    Hermes Awards
    Gold Award for the Wear It! TV PSA with Shaw Grigsby
  • 2015 American Graphic Design Awards
    Advertising Campaign: Certificate of Excellence
  • 2015 PR News
    Platinum PR Awards
    Honorable Mention in the Research and Measurement
  • 2015 PR Daily
    Non-Profit Awards
    Best Communications Relations Campaign for Wear It!
  • 2014 Bronze Anvil
    Public Relations Society of America
    Best Non-Profit Media Relations Campaign for Wear It!