Franklin County Convention Facilities Authority

Category: Identity

Objective:

Create a new brand identity for FCCFA (rebrand), which owns and operates marquee properties in downtown Columbus

Deliverables:

Established a contemporary design to elevate the brand identity and brandmark/logo, and brand strategy to more thoroughly define the brand character. A comprehensive brand book with guidance on visual elements, fonts, color and additional graphics was developed. The brand strategy and identity is helping the public better understand what FCCFA does, how it functions, and its value to the community as a unique government entity responsible for developing, building and operating the Greater Columbus Convention Center, the Hilton Columbus Downtown and Nationwide arena in addition to other properties.