Create a branded campaign based on findings and recommendations from the Greater Columbus Infant Mortality Task Force
Created a unique and positive brand identity – CelebrateOne – that speaks directly to the need to address the 40 percent infant mortality rate and help infants celebrate their first birthday. Theme, messaging, brand identity work and color palette, and companion website all speak to the celebratory nature of reaching key milestones, in particular a first birthday, all of which stem from the task force’s comprehensive research. The overarching brand encompasses infant mortality issues and initiatives including StepOne and Safe Sleep campaigns.
2016 Hermes Creative Awards
Integrated Campaign: Gold Award of Excellence
2016 Academy of Interactive and Visual Arts
Integrated Campaign: Silver Award of Distinction