Advancement Courses

Category: Identity

Objective:       

Implement a full rebrand of the organization to include naming, identity work, messaging and website development

Deliverables:  

Led a series of branding strategy sessions for provider of continuing education and online courses to make a compelling case for its value proposition and position the organization for aggressive growth in a rapidly expanding marketplace. Renamed the corporate identity to better align with its offering, created a new visual brand identity and brand guideline, and mapped a message strategy on how to speak about the new organization. Leveraged these assets to consolidate multiple websites into an integrated user experience under one primary web domain. Completed full brand transition in two months while providing additional web pages and ongoing marketing deliverables (print, digital and email campaigns, flyers, catalogs) to raise awareness of and engagement with the new brand.