National Adoption Day

Category: Digital

Objective:

Develop National Adoption Day website that conveys life-changing stories and compels involvement

Deliverables:

Developed a simple, streamlined website and navigation leveraging the power of imagery and story to underscore the emotional, life-changing impact of adoption to children and their forever families. The site conveys “My One Day” events occurring annually on the Saturday before Thanksgiving and provides clear points of engagement and involvement throughout the site build community.