Today’s news media are a far cry from what my mother experienced in the Walter Cronkite-era of my youth. Social media invigorate our communications, broaden our networks and make content-sharing much more immediate.
How will our communications possibilities be transformed by the mainstreaming of social media this year? Here are my thoughts:
- People will continue to gravitate toward news that is shareable. We are social beings, and there’s power in using our social networks to share news in real time. On Sunday mornings, I curl up with my newsreader and share content with friends separated by time and space. Big news organizations realize this and have made the ShareIt icon ubiquitous, because news shared in context takes on greater meaning. There are more news stories out there and more in-depth discussion as a result of sharing content.
- News publishing that encourages us to be the correspondent isn’t just more engaging – it has more impact for the news audience. This interactive map from The New York Times’ site is a good example. The before-after impacts of the Haiti earthquake are palpable. It’s clear that we like to share the news with our friends, and we like it even more when it’s combined with visuals that “take us to the news.”
- Action-oriented news can make a difference. Recent fundraising for Haiti relief efforts and geo-targeting police abuses in Iran give us practical ways to use Twitter for human benefit. When news becomes meaningful information that people care enough to do something about, it makes a measurable difference.
Simply reading a two-dimensional paper at the kitchen table in the morning like my mother used to do is no longer enough. We must be able to experience the news through our senses, in multiple dimensions – along with friends on the other side of the world.
The kitchen table “newspaper” experience just got personal, global and substantive. And, because new media are breaking down communications barriers, even my mother is tapping into the possibilities. She recently joined Facebook.
If you are marveling at the new media mix and relishing the possibilities, drop me a line at kratcliff@paulwerth.com, or comment here. I look forward to reading your thoughts – and starting the dialogue.
Tags: Digital Communications, media relations, Ohio Public Relations, Social media
