“So much of motivating people, managing people and inspiring people, it’s not about you,” Sandy says. “It’s about them. It’s understanding what motivates them, what gets them up in the morning and what is personally meaningful for them. Then it’s finding a connection between that ...
 Werth Expands into “Second City”July 29, 2010
Paul Werth Associates is bringing its senior-level consulting and integrated marketing communications services to the “Second City” — Chicago. Senior Vice President and Chicago insider David O’Dowd heads up the new office, located in the world’s largest commercial building and Chicago landmark, 222 Merchandise Mart Plaza. “We are very excited about our continued growth and the addition of our Chicago office,” says Sandra Harbrecht, President and CEO. “We are seeing strong demand for our results-oriented communications in this vibrant market and plan to build on our strong ties and relationships within the business community to further expand our services and client roster.” Harbrecht plans to make monthly visits to the new office to meet with clients and prospects. In Chicago as in Columbus, Werth provides a full range of communications services to drive client success:
We welcome visitors to our new office! Call or e-mail David O’Dowd at dodowd@paulwerth.com or 312-297-1416 or Sandy Harbrecht swh@paulwerth.com or 614-224-8114. Live from New York, it’s Slyder-day Night!May 18, 2010  Click for SNL Weekend Update feature Anyone can sell a candle that smells like rose petals, but try selling one that smells like hamburgers. That’s exactly what White Castle set out to do, and with a national media blitz not only did they sell them, they sold out of them in less than a week. The idea was so unique, it even caught the attention of Saturday Night Live’s Weekend Update with Seth Meyers. To celebrate National Hamburger Month, Paul Werth Associates created a sizzling public relations campaign about White Castle’s hot new hamburger-scented candles, with proceeds benefiting Autism Speaks. Werth’s media strategy helped the story spread like wildfire in just a week, generating 300 million impressions and $2.3 million in advertising equivalency through: • More than 500 stories in The New York Times, New York Daily News, Chicago Sun-Times, Entertainment Weekly, ABC, CNN, MSNBC and other elite media across the U.S. and internationally. The $10 candles sold out online in less than 48 hours and began to dwindle in restaurants within a week. Hundreds have signed up on a waiting list. Other campaign elements included a video by Werth Creative telling the story of “America’s Most Distinctive Hamburger” and celebrity “Sealed With a Crave Kits” featuring White Castle swag. And, if you’d like to talk about how Werth’s public relations team can put some sizzle into your next promotion or product launch, please call 614-224-8114 or e-mail swh@paulwerth.com. SafeAuto, Werth ‘Justin Case’ Campaign Collaboration Featured in Columbus DispatchJuly 20, 2009 COLUMBUS, Ohio – Werth’s development of the “Justin Case” advertising campaign for SafeAuto Insurance Company has been featured in a July 19 Columbus Dispatch profile. |
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