On Tuesday, November 17, Werth will hold a Webinar on managing a digital crisis in a health care environment. Even a scattering of Tweets or comments in a blog can create a huge problem for any health care organization. Social media will be an essential part of any crisis response.

Kim Ratcliff, Werth vice president, and Julie Scott, director of internal communications and marketing at The Ohio State University Medical Center, will join me as we share our perspectives on the increasing impact of social media on crisis management in the health care industry.

Participants will learn how to integrate social media into their crisis plans. We also will review some of the social media tools available to detect crisis situations and what to do when one hits.

This complimentary Webinar will take place on November 17 from 2-3 p.m. (ET)
Click here to register. Questions? E-mail contact@paulwerth.com or call us at 1-877-577-0017.