July 29th, 2010
Paul Werth Associates is bringing its senior-level consulting and integrated marketing communications services to the “Second City” — Chicago.
Senior Vice President and Chicago insider David O’Dowd heads up the new office, located in the world’s largest commercial building and Chicago landmark, 222 Merchandise Mart Plaza.
“We are very excited about our continued growth and the addition of our Chicago office,” says Sandra Harbrecht, President and CEO. “We are seeing strong demand for our results-oriented communications in this vibrant market and plan to build on our strong ties and relationships within the business community to further expand our services and client roster.” Harbrecht plans to make monthly visits to the new office to meet with clients and prospects.
In Chicago as in Columbus, Werth provides a full range of communications services to drive client success:
- Public relations, including strategic planning, thought leadership, crisis communications, reputation management, change management, media relations, social media programs, blogger outreach, spokesperson training, message development, trade show support and community relations.
- Public Affairs, including government relations, lobbying, grassroots communications and engagement, ballot issue campaign management and research.
- Advertising, including creative strategy, brand strategy, corporate identity, advertising campaigns, video production, marketing collateral, direct marketing and word of mouth and viral marketing.
- Interactive Marketing, including analytics-based digital strategy, website/intranet development, microsites, e-commerce solutions, e-mail marketing, SEO, SEM, social media integration, online reputation audits, viral marketing, digital content creation and usability studies.
- Research, including needs assessments, strategy development, creative custom research design, communications audits, market potential/opportunity studies, brand positioning/image studies, advertising and communications testing, customer satisfaction studies, executive interviews and public opinion polling.
We welcome visitors to our new office! Call or e-mail David O’Dowd at dodowd@paulwerth.com or 312-297-1416 or Sandy Harbrecht swh@paulwerth.com or 614-224-8114.
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June 23rd, 2010
How do you get noticed online?
In three words, it’s about your Total Internet Presence, or TIP. This post kicks off a series on the seven elements of Total Internet Presence, a process we apply to make your digital brand more exciting, visible, transparent, accessible and competitive.
Today’s post is about the element of measurability — the yardstick for your online presence. There are some very sophisticated tools for measuring your “worth” on the Web, and most often we refer these as Web analytics.
What are Web analytics?
The Web Analytics Association defines Web analytics as “the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.”
That sounds very academic, doesn’t it? Bottom line, Web analytics provide answers to a couple of fundamental questions:
- How did visitors find my website?
- What do visitors do once they reach my website?
Why measure?
There’s an old saying, “If you can’t measure it, you can’t manage it.” Taking that a bit further, you can’t improve what you don’t measure. Some specific benefits of using Web analytics are:
- Allowing you to determine if your investment in website visit drivers such as advertising, SEO and social media is paying off. For example, is the company Facebook page really driving visits to the website?
- Providing historical benchmarking. For example, are visits increasing or decreasing?
What to measure?
All of the data in the world are useless if you haven’t established some specific metrics (i.e., measurements of success). Do you know if you’re winning or losing?
Some of the most common website metrics – and the data used to determine if they’re being met – are:
Increase site traffic:
- Total visits
- Unique visitors
Improve site visibility:
- Traffic sources (i.e., search engines and other websites sending visitors to your site)
- Search engine rankings
Improve Site Engagement:
- Average visits per unique visitor
- Average page views per visit
- Site bounce rate
- Return visitors
Increase Conversions:
- White paper downloads
- Contact forms submitted
How do you measure up?
Drop me a note here if you want to look into assessing your company or organization’s measurability. We can discuss the analytics that will best meet your unique needs.
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November 13th, 2009
COLUMBUS, Ohio – Health care organizations need to understand how the instant online spread of information factors into a developing crisis. To help, Paul Werth Associates is presenting an hour-long Webinar at 2 p.m. Nov. 17: “Health Care Rx: A Social Media Prescription to Prevent and Treat Crises.”
“Getting out the right message can literally make the difference between life and death,” said Sandra Harbrecht, Werth president and CEO. “While an organizational health care crisis can take many forms, getting the right message heard at the right time is most critical during a public health threat. We want to help health care communicators understand the social media culture and tools available to do the best job possible during a crisis.”
Werth Webinar instructors Kristin Mack Deuber and Kim Ratcliff, both vice presidents with the firm, will be joined by the internal communications and marketing director at the one of nation’s largest medical complexes, Julie Scott with The Ohio State University Medical Center.
The panel will discuss effective ways to integrate social media strategy into existing crisis plans. Webinar topics will also include tools available to detect crisis situations and what to do when one hits.
Werth’s Webinar will be hosted by online meeting service InstantPresenter. You can test your system for compatibility by clicking here. For more information about the presentation, e-mail contact@paulwerth.com.
About Paul Werth Associates
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.
Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
» Read more
August 28th, 2009
COLUMBUS, Ohio – Paul Werth Associates’ August Webinar on social media strategy attracted public relations and marketing professionals from across the country to learn about managing a crisis in the digital era.
Werth crisis communications experts guided an hour-long discussion on social media strategy illustrated by real-world corporate examples of effective – and less-than-effective – crisis management in the digital space.
“Our participants share with us they ‘get it’ after sitting down with Werth to learn what’s happening with social media strategy and digital crisis management,” said Sandra Harbrecht, Werth president and CEO. “Keeping up with social media strategy can be overwhelming. By presenting it in the framework of time-tested crisis communications practices everyone can understand, Werth has been able to engage our clients and other professionals in recognizing the importance of social media as another component of the communications toolkit.”
Webinar participants said they walked away with a greater understanding of the next steps necessary to improve digital crisis preparedness within their organizations.
“Werth’s Webinar provided good, solid advice for any communicator, and a good reminder that we need to be updating our crisis plans on a regular basis,” said Susan Shafer, director of Standard and Poor’s School Evaluation Services.
“Participating in this Webinar provided an important insight into the rapid changes in the world and the need to update our plans accordingly to incorporate the latest in social media,” said Sharron Kornegay, public affairs manager of Abbott Nutrition.
Stay tuned for more Werth Webinar presentations - Werth in November will present a health care crisis communications Webinar and is developing presentations for additional industries to share in the months to come.
About Paul Werth Associates‘
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.
Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
» Read more
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