“So much of motivating people, managing people and inspiring people, it’s not about you,” Sandy says. “It’s about them. It’s understanding what motivates them, what gets them up in the morning and what is personally meaningful for them. Then it’s finding a connection between that ...
 Werth Expands into “Second City”July 29, 2010
Paul Werth Associates is bringing its senior-level consulting and integrated marketing communications services to the “Second City” — Chicago. Senior Vice President and Chicago insider David O’Dowd heads up the new office, located in the world’s largest commercial building and Chicago landmark, 222 Merchandise Mart Plaza. “We are very excited about our continued growth and the addition of our Chicago office,” says Sandra Harbrecht, President and CEO. “We are seeing strong demand for our results-oriented communications in this vibrant market and plan to build on our strong ties and relationships within the business community to further expand our services and client roster.” Harbrecht plans to make monthly visits to the new office to meet with clients and prospects. In Chicago as in Columbus, Werth provides a full range of communications services to drive client success:
We welcome visitors to our new office! Call or e-mail David O’Dowd at dodowd@paulwerth.com or 312-297-1416 or Sandy Harbrecht swh@paulwerth.com or 614-224-8114. Werth Designs Featured in LogoLounge Master SeriesJuly 29, 2010 A picture may be worth a thousand words, but a great logo can be worth thousands … or even millions … of dollars as the visual embodiment and “face” of a brand. Classic examples are the Nike swooshes, the swirling red font of Coca-Cola and the stalwart blue initials of IBM. Werth’s logos not only help clients stand out in a cluttered communications landscape, but they’ve also been recognized for industry excellence. Three logos Werth designed will be published in the LogoLounge Master Library Series, Volume 3, Shapes & Symbols, which features exemplary logo design work from around the world. This volume of the LogoLounge Master Library won’t be available until 2011, but we’re happy to give you a sneak peek, along with our analysis of why these logos stand out.
An elegant logo design may appear deceptively simple. However, effective design requires a multi-layered discovery and development process involving several prototype designs and refinements. At every stage, logos are evaluated for their ability to meet several goals: 1. Clearly identify the company and express its vision These three logos were developed for Columbus-based technology companies that needed new identities to help them stand out from their competitors. These are all combination marks with icons and type treatments that are clean and scalable for the Web. The icons are interesting shapes that can stand alone, while the integrated text is clean and contemporary. Infosaic Technologies is a full-scale Windows Web hosting and applications development company. Initially developed in a single dimension, the logo evolved into a three-dimensional design that delivers greater impact. The type and color choices push the contemporary feeling. Best Light Video is a video production house that helps brands develop their online video presence. This more abstract mark takes its influence from the visible light spectrum. From Web to print to video, this logo needed to be adaptable to multiple platforms and has been translated into several variations. Capital City Radio is an online radio station streaming out an eclectic mix of news, music and original programming. Through the discovery process, we learned the station wanted to focus heavily its Ohio location. As a result, we developed a representational mark, playfully using sound equalization levels to create the state of Ohio. The accompanying text is concise and provides supplemental clarity. Contact Chief Creative Officer Ken Waldron at 614-224-8114 or kwaldron@paulwerth.com for a consultation about effective logo design for your organization.
Paul Werth Associates Presents Nov. 17 Webinar on Managing a Health Care Digital CrisisNovember 13, 2009 COLUMBUS, Ohio – Health care organizations need to understand how the instant online spread of information factors into a developing crisis. To help, Paul Werth Associates is presenting an hour-long Webinar at 2 p.m. Nov. 17: “Health Care Rx: A Social Media Prescription to Prevent and Treat Crises.” “Getting out the right message can literally make the difference between life and death,” said Sandra Harbrecht, Werth president and CEO. “While an organizational health care crisis can take many forms, getting the right message heard at the right time is most critical during a public health threat. We want to help health care communicators understand the social media culture and tools available to do the best job possible during a crisis.” Werth Webinar instructors Kristin Mack Deuber and Kim Ratcliff, both vice presidents with the firm, will be joined by the internal communications and marketing director at the one of nation’s largest medical complexes, Julie Scott with The Ohio State University Medical Center. The panel will discuss effective ways to integrate social media strategy into existing crisis plans. Webinar topics will also include tools available to detect crisis situations and what to do when one hits. Werth’s Webinar will be hosted by online meeting service InstantPresenter. You can test your system for compatibility by clicking here. For more information about the presentation, e-mail contact@paulwerth.com. About Paul Werth Associates Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession. |
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