Paul Werth Associates is bringing its senior-level consulting and integrated marketing communications services to the “Second City” — Chicago.
Senior Vice President and Chicago insider David O’Dowd heads up the new office, located in the world’s largest commercial building and Chicago landmark, 222 Merchandise Mart Plaza.
“We are very excited about our continued growth and the addition of our Chicago office,” says Sandra Harbrecht, President and CEO. “We are seeing strong demand for our results-oriented communications in this vibrant market and plan to build on our strong ties and relationships within the business community to further expand our services and client roster.” Harbrecht plans to make monthly visits to the new office to meet with clients and prospects.
In Chicago as in Columbus, Werth provides a full range of communications services to drive client success:
Public relations, including strategic planning, thought leadership, crisis communications, reputation management, change management, media relations, social media programs, blogger outreach, spokesperson training, message development, trade show support and community relations.
Public Affairs, including government relations, lobbying, grassroots communications and engagement, ballot issue campaign management and research.
Advertising, including creative strategy, brand strategy, corporate identity, advertising campaigns, video production, marketing collateral, direct marketing and word of mouth and viral marketing.
Interactive Marketing, including analytics-based digital strategy, website/intranet development, microsites, e-commerce solutions, e-mail marketing, SEO, SEM, social media integration, online reputation audits, viral marketing, digital content creation and usability studies.
Research, including needs assessments, strategy development, creative custom research design, communications audits, market potential/opportunity studies, brand positioning/image studies, advertising and communications testing, customer satisfaction studies, executive interviews and public opinion polling.
We welcome visitors to our new office! Call or e-mail David O’Dowd at dodowd@paulwerth.com or 312-297-1416 or Sandy Harbrecht swh@paulwerth.com or 614-224-8114.
COLUMBUS, Ohio – Health care organizations need to understand how the instant online spread of information factors into a developing crisis. To help, Paul Werth Associates is presenting an hour-long Webinar at 2 p.m. Nov. 17: “Health Care Rx: A Social Media Prescription to Prevent and Treat Crises.”
“Getting out the right message can literally make the difference between life and death,” said Sandra Harbrecht, Werth president and CEO. “While an organizational health care crisis can take many forms, getting the right message heard at the right time is most critical during a public health threat. We want to help health care communicators understand the social media culture and tools available to do the best job possible during a crisis.”
Werth Webinar instructors Kristin Mack Deuber and Kim Ratcliff, both vice presidents with the firm, will be joined by the internal communications and marketing director at the one of nation’s largest medical complexes, Julie Scott with The Ohio State University Medical Center.
The panel will discuss effective ways to integrate social media strategy into existing crisis plans. Webinar topics will also include tools available to detect crisis situations and what to do when one hits.
Werth’s Webinar will be hosted by online meeting service InstantPresenter. You can test your system for compatibility by clicking here. For more information about the presentation, e-mail contact@paulwerth.com.
About Paul Werth Associates
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.
Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
On Tuesday, November 17, Werth will hold a Webinar on managing a digital crisis in a health care environment. Even a scattering of Tweets or comments in a blog can create a huge problem for any health care organization. Social media will be an essential part of any crisis response.
Kim Ratcliff, Werth vice president, and Julie Scott, director of internal communications and marketing at The Ohio State University Medical Center, will join me as we share our perspectives on the increasing impact of social media on crisis management in the health care industry.
Participants will learn how to integrate social media into their crisis plans. We also will review some of the social media tools available to detect crisis situations and what to do when one hits.
Thanks to those who attended the “Balancing Legal and Communication Perspectives on Social Media” workshop from Squire, Sanders & Dempsey L.L.P. and Paul Werth Associates on October 20, 2009.
We hope you enjoyed hearing perspectives from both fronts on how social media impacts our workplace and our brands.
The presenters, including myself; Susan DiMickele, a partner at Squire Sanders; Traci Martinez, an associate at Squire Sanders; and Kim Ratcliff, a vice president at Werth, sat down to provide an overview of the insights shared during this complimentary workshop.
COLUMBUS, Ohio – Paul Werth Associates’ August Webinar on social media strategy attracted public relations and marketing professionals from across the country to learn about managing a crisis in the digital era.
Werth crisis communications experts guided an hour-long discussion on social media strategy illustrated by real-world corporate examples of effective – and less-than-effective – crisis management in the digital space.
“Our participants share with us they ‘get it’ after sitting down with Werth to learn what’s happening with social media strategy and digital crisis management,” said Sandra Harbrecht, Werth president and CEO. “Keeping up with social media strategy can be overwhelming. By presenting it in the framework of time-tested crisis communications practices everyone can understand, Werth has been able to engage our clients and other professionals in recognizing the importance of social media as another component of the communications toolkit.”
Webinar participants said they walked away with a greater understanding of the next steps necessary to improve digital crisis preparedness within their organizations.
“Werth’s Webinar provided good, solid advice for any communicator, and a good reminder that we need to be updating our crisis plans on a regular basis,” said Susan Shafer, director of Standard and Poor’s School Evaluation Services.
“Participating in this Webinar provided an important insight into the rapid changes in the world and the need to update our plans accordingly to incorporate the latest in social media,” said Sharron Kornegay, public affairs manager of Abbott Nutrition.
Stay tuned for more Werth Webinar presentations - Werth in November will present a health care crisis communications Webinar and is developing presentations for additional industries to share in the months to come.
About Paul Werth Associates‘
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.
Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
COLUMBUS, Ohio – Paul Werth Associates has announced the promotion of Kristin Mack Deuber, APR and Dace de la Foret. The Columbus-based public relations, public affairs and marketing firm has promoted Mack Deuber to vice president and de la Foret to account supervisor.
Kristin Mack Deuber, APR
Kristin Mack Deuber, APR has been promoted to vice president at Werth following a distinguished history of success with the firm. Mack Deuber leads the firm’s health care practice and manages client relationships throughout the firm. Prior to joining Werth she was the director of marketing and public relations for Columbus-based real estate development firm CASTO and began her career working with e-Merging Marketing and The Tomasi Marketing Group in Columbus.
Mack Deuber serves as an adjunct public relations professor to several area universities and is a member of the board of directors of the Central Ohio Chapter of the Public Relations Society of America. She also volunteers for The Women’s Fund of Central Ohio and The Columbus Art Museum’s ArtFUSION event. A recipient of the 2005 40 Under 40 Award from Columbus Business First, Mack Deuber holds her MBA from Franklin University and earned her journalism bachelor’s from The Ohio State University.
Dace de la Foret
Dace de la Foret has also been promoted several times at Werth, having risen to the position of account supervisor from his most recent role as senior account executive. de la Foret has most recently provided service to Werth’s media relations practice. Prior to joining Werth, he worked as a producer at WBNS-TV, and began his career working in production for NBC News’ Washington, D.C. bureau. He is a graduate of Miami University, where he earned his bachelor’s degree in communications.
About Paul Werth Associates
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.
Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
