Paul Werth

Is the Big Ten Ready for a Name Change?

July 29, 2010

The Big Ten Conference is the most powerful brand in collegiate sports, and there would be far more to lose than gain by changing the name.

» Read more

Werth Expands into “Second City”

July 29, 2010

Paul Werth Associates is bringing its senior-level consulting and integrated marketing communications services to the “Second City” — Chicago.

Senior Vice President and Chicago insider David O’Dowd heads up the new office, located in the world’s largest commercial building and Chicago landmark, 222 Merchandise Mart Plaza.

“We are very excited about our continued growth and the addition of our Chicago office,” says Sandra Harbrecht, President and CEO. “We are seeing strong demand for our results-oriented communications in this vibrant market and plan to build on our strong ties and relationships within the business community to further expand our services and client roster.” Harbrecht plans to make monthly visits to the new office to meet with clients and prospects.

In Chicago as in Columbus, Werth provides a full range of communications services to drive client success:

Public relations, including strategic planning, thought leadership, crisis communications, reputation management, change management, media relations, social media programs, blogger outreach, spokesperson training, message development, trade show support and community relations.
Public Affairs, including government relations, lobbying, grassroots communications and engagement, ballot issue campaign management and research.
Advertising, including creative strategy, brand strategy, corporate identity, advertising campaigns, video production, marketing collateral, direct marketing and word of mouth and viral marketing.
Interactive Marketing, including analytics-based digital strategy, website/intranet development, microsites, e-commerce solutions, e-mail marketing, SEO, SEM, social media integration, online reputation audits, viral marketing, digital content creation and usability studies.
Research, including needs assessments, strategy development, creative custom research design, communications audits, market potential/opportunity studies, brand positioning/image studies, advertising and communications testing, customer satisfaction studies, executive interviews and public opinion polling.

We welcome visitors to our new office! Call or e-mail David O’Dowd at dodowd@paulwerth.com or 312-297-1416 or Sandy Harbrecht swh@paulwerth.com or 614-224-8114.

» Read more

Paul Werth Associates Presents Nov. 17 Webinar on Managing a Health Care Digital Crisis

November 13, 2009

COLUMBUS, Ohio – Health care organizations need to understand how the instant online spread of information factors into a developing crisis. To help, Paul Werth Associates is presenting an hour-long Webinar at 2 p.m. Nov. 17: “Health Care Rx: A Social Media Prescription to Prevent and Treat Crises.”

“Getting out the right message can literally make the difference between life and death,” said Sandra Harbrecht, Werth president and CEO. “While an organizational health care crisis can take many forms, getting the right message heard at the right time is most critical during a public health threat. We want to help health care communicators understand the social media culture and tools available to do the best job possible during a crisis.”

Werth Webinar instructors Kristin Mack Deuber and Kim Ratcliff, both vice presidents with the firm, will be joined by the internal communications and marketing director at the one of nation’s largest medical complexes, Julie Scott with The Ohio State University Medical Center.

The panel will discuss effective ways to integrate social media strategy into existing crisis plans. Webinar topics will also include tools available to detect crisis situations and what to do when one hits.

Werth’s Webinar will be hosted by online meeting service InstantPresenter. You can test your system for compatibility by clicking here. For more information about the presentation, e-mail contact@paulwerth.com.

About Paul Werth Associates
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.

Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.

» Read more

‘Crisis Communications in the Age of the Internet’ Webinar Stimulates Lively Discussion of Social Media Strategy

August 28, 2009

COLUMBUS, Ohio – Paul Werth Associates’ August Webinar on social media strategy attracted friends of the full-service public relations, marketing and public affairs firm from across the country to learn about managing a crisis in the digital era.

» Read more