Is the Big Ten Ready for a Name Change?

July 29, 2010

The Big Ten Conference is the most powerful brand in collegiate sports, and there would be far more to lose than gain by changing the name.

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‘Crisis Communications in the Age of the Internet’ Webinar Stimulates Lively Discussion of Social Media Strategy

August 28, 2009

COLUMBUS, Ohio – Paul Werth Associates’ August Webinar on social media strategy attracted friends of the full-service public relations, marketing and public affairs firm from across the country to learn about managing a crisis in the digital era.

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