The Big Ten Conference is the most powerful brand in collegiate sports, and there would be far more to lose than gain by changing the name.
 Werth Expands into “Second City”July 29, 2010
Paul Werth Associates is bringing its senior-level consulting and integrated marketing communications services to the “Second City” — Chicago. Senior Vice President and Chicago insider David O’Dowd heads up the new office, located in the world’s largest commercial building and Chicago landmark, 222 Merchandise Mart Plaza. “We are very excited about our continued growth and the addition of our Chicago office,” says Sandra Harbrecht, President and CEO. “We are seeing strong demand for our results-oriented communications in this vibrant market and plan to build on our strong ties and relationships within the business community to further expand our services and client roster.” Harbrecht plans to make monthly visits to the new office to meet with clients and prospects. In Chicago as in Columbus, Werth provides a full range of communications services to drive client success:
We welcome visitors to our new office! Call or e-mail David O’Dowd at dodowd@paulwerth.com or 312-297-1416 or Sandy Harbrecht swh@paulwerth.com or 614-224-8114. Live from New York, it’s Slyder-day Night!May 18, 2010  Click for SNL Weekend Update feature Anyone can sell a candle that smells like rose petals, but try selling one that smells like hamburgers. That’s exactly what White Castle set out to do, and with a national media blitz not only did they sell them, they sold out of them in less than a week. The idea was so unique, it even caught the attention of Saturday Night Live’s Weekend Update with Seth Meyers. To celebrate National Hamburger Month, Paul Werth Associates created a sizzling public relations campaign about White Castle’s hot new hamburger-scented candles, with proceeds benefiting Autism Speaks. Werth’s media strategy helped the story spread like wildfire in just a week, generating 300 million impressions and $2.3 million in advertising equivalency through: • More than 500 stories in The New York Times, New York Daily News, Chicago Sun-Times, Entertainment Weekly, ABC, CNN, MSNBC and other elite media across the U.S. and internationally. The $10 candles sold out online in less than 48 hours and began to dwindle in restaurants within a week. Hundreds have signed up on a waiting list. Other campaign elements included a video by Werth Creative telling the story of “America’s Most Distinctive Hamburger” and celebrity “Sealed With a Crave Kits” featuring White Castle swag. And, if you’d like to talk about how Werth’s public relations team can put some sizzle into your next promotion or product launch, please call 614-224-8114 or e-mail swh@paulwerth.com. Huntington Bank ‘Backpack Index’ Helps 14,000 Children Head Back to School Prepared to LearnAugust 28, 2009 COLUMBUS, Ohio – As part of its annual “Backpack Index,” Huntington National Bank is wrapping up a back-to-school donation program equipping 14,000 children with backpacks and school supplies in the communities it serves. This is the fourth year Paul Werth Associates has supported the Huntington ... Paul Werth Associates Supports Community Parks Ballot Issue WinMay 15, 2009 COLUMBUS, Ohio – As public institutions nationwide struggle to maintain adequate funding, Paul Werth Associates has helped a major Ohio park system buck the trend by securing a May 5 tax issue victory. Werth engaged the firm’s strengths in integrated public relations, public affairs and marketing to support the Friends of Metro Parks campaign’s victory, helping to secure long-term continuing funding for the central Ohio park district. In an election that saw many central Ohio tax issues fail, Werth supported Metro Parks by creating and sharing positive messages about the benefits of the 15-park system to voters through creative direction of campaign promotional materials, a robust media relations campaign and strategic counsel from our winning public affairs team, which has enjoyed a 95 percent win rate on ballot initiatives over the past 20 years. Werth’s support for Metro Parks is a continuation of the firm’s work on behalf of other quality-of-life ballot issues in Ohio, most recently with the 2008 victory of the statewide Clean Ohio initiative to continue the Clean Ohio Fund for environmental protection and renewal. Werth earlier worked with Metro Parks in 2007 to study ways to gain even more public support for the well-liked park district, which spans 24,000 acres in seven counties. About Paul Werth Associates Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession. |
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