Services

Strategic services. Measured for effect. That's Werth's intelligent approach to public relations, marketing, research and public affairs.

Public Relations
Marketing
Research
Public Affairs

Public Relations

Strategic planning
Thought leadership
Change management
National media relations
Executive communications
Spokesperson training
E-communications
Multicultural outreach
Shareholder communications
Speaker training

Crisis management
Workplace communications
Community relations
Merger and acquisition communications
Communication audits
Leadership retreat facilitation & training
Event management

Marketing

Creative strategy development
Brand building
Corporate identity programs
Product planning
Advertising
Direct marketing
Multicultural marketing
Multicultural outreach

Collateral materials
Video
E-communications
Exhibits
Sales promotion
Packaging
Point-of-purchase

Research

Qualitative/quantitative research
Creative custom research design
Focus groups and super groups
Individual in-depth interviews
Ethnographic studies, instantaneous meter ratings
Onsite intercepts
Mystery shopping
Online and phone surveys

Needs assessments
Market potential/opportunity
Strategy development
Brand positioning/image studies
Ad concept evaluations
Customer satisfaction
Employee studies
Tracking studies

Public Affairs

Strategic planning
Issues management
Advocacy development
Grassroots communications
Community/Local Government Relations

Issues Campaign Management
Litigation support
Government Relations/Lobbying
Legislative and Policy Monitoring
Grassroots Advocacy
Public service campaigns

"My biggest comment is WOW!! I think the document accurately depicts the thoughts of our customers from the focus groups. ..."

Tom Countryman
The Davey Tree Expert Co
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Huntington Banks' new Backpack Index, an overview of back-to-school expenses for elementary, middle and high school, launched to great success this fall. Print, radio and TV across the nation featured Huntington's Index in back-to-school stories.