At Werth, we believe research is one of the soundest investments you can make in improving your business performance.
Research guides our planning process and illuminates market realities. It provides insight to shape strategy and deploy tactics. Powers our winning digital, public relations, advertising and public affairs programs. And measures the success of our programs.
Research delves into the hearts and minds of your audience. Discovers what drives their attitudes and behavior. How they feel about your company and your competitors. And what will inspire them to engage with your brand, cause or candidate.
Werth’s process begins by clarifying what you need to know. Our industry-leading researchers employ creative study designs to obtain answers in the simplest and most effective way. And frame real-world answers to support well-informed decisions.
With decades of experience, we combine proven study designs and data collection methods with an expanding array of digital tools and techniques. To provide the information you need to stay current and competitive in the rapidly changing global economy.
- Needs assessments
- Strategy development
- Creative custom research design
- Qualitative/quantitative research
- Focus groups and super groups
- Individual in-depth interviews
- Ethnographic and observational studies
- On-site intercepts
- Mind mapping
- Mystery shopping
- Online and phone surveys
- Mail panels and diary research
- Custom and opt-in panels
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- Market potential/opportunity studies
- Brand positioning/image studies
- Advertising and communications testing
- Customer satisfaction studies
- Employee studies
- Public affairs audits
- Public opinion polling
- Social media auditing and monitoring
- Web site usability
- Reputation audits
- Program tracking and management
- Proprietary online panel creation and management
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 "For Safelite’s brand development program, Werth provided a very creative research solution that isolated the key customer behaviors that helped us craft a highly effective brand positioning strategy that has produced highly favorable results. Their project design and consulting advice was absolutely first rate."
Mark Placenti
Vice President, Marketing
Belron, U.S.
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