Great advertising is only great when it delivers. Werth’s creative team begins every assignment with the understanding that client results are the only results that matter. From building a new brand identity to planning a multifaceted advertising campaign, we follow a proven and effective process.
It all begins with the team. A single visionary might come up with a great idea, but it takes a team to make it work. With an average of 20 years of experience, our award-winning creative and art directors work with a multidisciplinary group of researchers, brand strategists, digital gurus and PR pros to create cohesive marketing campaigns that get results.
You’re a teammate. At Werth, the creative group works directly with you instead of through a filter of account executives. We become an extension of your marketing department, working with you at every step of our strategic planning and creative process.
First, we set the objective, which becomes the litmus test for every strategic, creative and media decision that follows. The goal might be to increase brand awareness, drive product sales or build customer loyalty. But the objective will include a specific measure of success.
Next, we learn. About your company and your customers. We gain deep insight into your business, your industry and your competition. What does your target need to see, hear, touch, taste and experience to inspire action? Where are they receptive to receiving and exchanging information?
Then, we plan. We outline a compelling value proposition that describes how you stand out. Evaluate the right mix of print, broadcast and digital media to engage your audience. Specify the metrics that will measure our success.
Finally, we create. Insights and strategy ignite ideas, which are translated into compelling concepts that capture your brand essence and resonate with your audience.
We bring these concepts to life in a diverse array of media. Logo designs. Brand identity. Marketing collateral. Print. Broadcast. Outdoor. Online. Point of Purchase. TV spots and viral videos. It all depends on the objective and the strategy.
- Creative strategy
- Brand strategy
- Corporate identity
- Advertising campaigns: TV, radio, print, outdoor, online
- Marketing collateral
- Annual reports and newsletters
- Direct marketing
- Word of mouth and viral marketing
- Product planning
- Multicultural marketing
- Video production
- Digital communications
- Exhibits and trade shows
- Sales promotion
- Packaging
- Point-of-purchase
- Retail displays and signage
"The creative transformation of a compelling insight is what underpins great advertising campaigns. Werth understands the value of campaign development and execution in a client’s promotional mix, and works hard to ensure that the creative delivers the brand message in a heart and mind opening way. The advertising campaign created by Werth to support economic development has been highly effective in strengthening the Ohio brand among our key target audiences. I am very pleased with the positive impact we are seeing in the market."
Edward Burghard
Harley Procter Marketer, Procter & Gamble
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