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Category: Interactive

There’s nothing more powerful than a loyal base, and there isn’t any better example of that than your alma mater. The Ohio State University Alumni Association has just that … a fanatical group of brand loyalists. Now, how to empower them to be your brand evangelists? The solution: build a site that encourages the user to share their content (photos, blog posts, videos & tweets). The benefit: an already time-strapped Alumni Association staff no longer has to generate content in a vacuum. The site has many hooks built into Flickr, YouTube, Facebook and Twitter, and takes advantage of the University-wide infrastructure of SharePoint.