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Category: Broadcast/Video

When Werth was asked to develop a campaign for SafeAuto Insurance we asked ourselves, “Why do consumers need a low-cost auto insurance alternative?” We put together a list of reasons you might expect:

• Just in case you’re in an accident.
• Just in case you need insurance fast.
• Just in case you need to save money.
• Just in case you only need minimum coverage.

And from the expected, we discovered the unexpected – a new spokesman. By now, you probably know Justin Case. Since the launch of this multimedia campaign, Justin has become a household name, with thousands of Facebook fans and an instantly recognizable face. He’s even signing autographs on a nationwide tour! And the best part? Sales are up for SafeAuto… Just in Case you were wondering.