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Category: Broadcast/Video Werth partnered with Progressive Medical on the creation of a brand and comprehensive advertising campaign for a new piece of software, PinPoint PRO. Based on research and stakeholder/customer interviews, a competitive analysis, and brand definition exercises, the PinPoint PRO identity was developed. Subsequently, Werth created sales and marketing materials including a video, website, sell sheet, e-newsletter and tradeshow booth design. |
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An integrated communications consulting firm, Paul Werth Associates partners in the success of leading consumer product and business-to-business enterprises, government agencies and industry associations.
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