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Category: Broadcast/Video

The “Go Easy” integrated advertising campaign is built on Port Columbus’ reputation as a customer friendly travel option emphasizing the airport’s total comfort and convenience. The campaign highlights affordable parking, low fares and the many non-stop destinations. These differentiators are delivered as customer friendly messages on television, radio, social media and on the airport website.

The summer “Go Easy” campaign significantly increased traffic to FlyColumbus.com. Web traffic jumped 150 percent and drew more cars to advertised parking lots. The campaign also increased FlyColumbus.com page views, new visits and time on site. At a deeper level, landing pages for parking, low fares and non-stop destinations increased more than 100 percent, with parking rising to the fifth spot in popularity.