The Christ Hospital has for over 100 years been the pinnacle of health care in the greater Cincinnati area. Having joined an alliance of other area hospitals in recent years, it soon became apparent that its mission would be compromised, and the hospital would be relocated to the upscale suburbs.The Christ Hospital won the battle to withdraw from the alliance. Werth created a crisis communications strategy which was implemented throughout the legal process and followed up with an image campaign to reassure the general public that the hospital would always be there and continue to grow as the leader in quality patient care.