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Category: Interactive

A not-for-profit leader in wholesale power supply for municipal electric systems, American Municipal Power called on Werth to retool its brand identity to reflect a growing member base, increasing geographic footprint and expanding role in helping member communities control their destinies in the volatile world of power supply. At the same time, we helped AMP overhaul its first-generation Web site, carrying out the new brand identity online and enhancing the user interface and functionality. The new amppartners.org Web site builds on solid SEO principles with an eye toward sustainability, allowing the AMP communications team to refresh site content via a user-friendly Content Management System.