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Category: Print

Advanced Drainage Systems is celebrating 40 years as the leader in storm water management pipe systems. ADS pipe is distinguished by a green stripe that runs along its length to prevent confusion with inferior products. This characteristic became the focal point for an entire branding campaign built on the foundation of “The Long Green Line,” a symbol of ADS’ quality, strength, experience, tradition and expertise as the market leader. Materials included a commemorative brochure, direct mail and a video featuring original music and lyrics created by Werth.