Congratulations to White Castle, Huntington, Corporate Research International (CRI) and Sister Schubert’s Homemade Rolls! Over the past few weeks, they have been featured in elite national print and broadcast media such as The Wall Street Journal, USA Today, The New York Times and CNN – helping to boost awareness of their goals, enhance corporate reputation and drive sales.
Beginning in January, Werth’s media outreach for White Castle’s special Valentine’s Day reservations promotion and wedding contests generated more than 530 stories, 78 million impressions and $1.9 million in advertising equivalency through coverage by NBC’s “Late Night with Jimmy Fallon,” CNN, “The CBS Evening News,” “The Early Show,” The New York Times, “ABC World News Now,” comedienne Chelsea Lately, The Chicago Sun-Times, Advertising Age, The Los Angeles Times, Newsday and print and broadcast media in every White Castle market. The earned media hits drove record reservations for the family-owned fast-food hamburger chain. Many of the 356 participating restaurants were fully booked, including a White Castle in Westerville, where 16 Werth team members and guests celebrated on Valentine’s Day.
Also in January, the results of Huntington Bank’s small business survey were featured in the snapshot section on the front page of USA Today. And Huntington’s announcement of a new $4 billion commitment to new small business lending generated more than 60 stories, resulting in 14 million impressions through placements in The Wall Street Journal, Forbes online and BusinessWeek online in addition to print and broadcast media in local markets across the regional bank’s seven-state footprint.
In February, mystery shopping research company CRI made the front page of USA Today with a graphic snapshot of airline customer service satisfaction drawn from its survey of 1,500 airline panelists.
And on Monday, March 22, Sister Schubert’s Homemade Rolls appeared on the “Feel-Good Foods” episode of “Unwrapped,” one of the Food Network’s oldest and most popular programs.
To talk about placing your company and your brand in the national spotlight, please contact Karen Twinem, executive vice president, at (614) 224-8114 or ktwinem@paulwerth.com.
