White Castle executives and family members spanning five generations made a pilgrimage to Wichita, the city where the fast-food chain was founded in celebration of its 90th birthday year.  Paul Werth Associates developed the “sizzling” public relations campaign around this historic event.

The pilgrimage included a stop at the Sunflower Bank, which sits on the site where the first White Castle restaurant was built in 1921. White Castle presented the bank with a commemorative landmark plaque that is a stainless steel etching of the first White Castle restaurant.

Learn more about this grand celebration: http://bit.ly/jaEPn6