COLUMBUS, Ohio – Following the success of its June 18 workshop presentation “Crisis Communications in the Digital Age” to more than 90 organizational communications leaders in Central Ohio, Paul Werth Associates will address the topic in a free Webinar at 2 p.m. August 18.
“The packed house we attracted to our in-person seminar brought home the breadth and depth of interest in effective preparedness for a crisis in a Web 2.0 era,” said Sandra Harbrecht, Werth president and CEO. “Communications decision-makers told us this is a leading issue within their organizations for which few are fully prepared.
“To help share our message with our stakeholders beyond Central Ohio, and to provide an opportunity for our audience to invite others to participate in a convenient manner, we are hosting the first of what will become a series of free Webinars, kicking off with our Digital Crisis Communications topic,” Harbrecht said.
Werth’s Digital Crisis Communications workshop addresses the increasing impact of the Internet on reputation management in a crisis. With news traveling faster than ever, reported as it happens by whoever observes it, organizations cannot afford to be complacent, Harbrecht said.
During the Webinar, senior Werth executives will address:
• How to deal with the need for rapid speed in a digital crisis
• How to see the crisis coming before everyone does and even change its impact
• Why a big digital footprint helps you manage your own destiny
• How to set up a 21st century crisis plan that includes social media
• What to do when the crisis hits and what to think about afterwards
Werth’s Webinar will be hosted by online meeting service InstantPresenter at www.instantpresenter.com/werthwebinar1. You can test your system for compatibility by clicking here. For more information about the presentation, e-mail contact@paulwerth.com. An event invitation and reminder will be sent out closer to the presentation date.
About Paul Werth Associates
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.
Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
