COLUMBUS, Ohio – Paul Werth Associates has completed the video shoot for the third round of television spots for the popular “Justin Case” SafeAuto Insurance Company advertising series.

The Justin Case campaign debuted May 1 and the second ads in the series are currently on air. SafeAuto is continuing to invest in the Justin Case series because its popularity keeps driving customer traffic and new policies.

“With the five new ads we wanted to keep exploring who Justin Case is in his ‘real’ life,” said Werth Chief Creative Officer Ken Waldron. “Justin Case started out as this guy who’s always working, always ready to help the customer. Now that we’ve explored his back story, we wanted to get him out into the real world.”

The Justin Case character has gained a cult following, approaching 2,000 fans on the Justin Case Facebook page. SafeAuto has sent the actor who portrays Justin Case to locations throughout the country to promote the brand and meet with local fans.

The next Justin Case television spots will begin airing around the winter holiday season.

“Justin Case is here to stay,” Waldron said. “I can’t wait to see what we do with him next.”

About Paul Werth Associates
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.

Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.

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