COLUMBUS, Ohio – Who swiped the missing slice? That’s the mystery Corporate Research International has posed in The Missing Slice Sweepstakes, an online contest created in conjunction with Paul Werth Associates, a Columbus-based public relations, public affairs and marketing firm.
Seeking to spread the word about Corporate Research International’s capabilities to support small businesses – like independent pizza shops – through its customizable mystery shopping product Eye On Your Business, the Findlay, Ohio-based shopping research provider developed with Werth The Missing Slice Sweepstakes, which engages local pizza shop fans to nominate their favorite for the Missing Slice Award.
“The Missing Slice Award is given to the pizza shop that serves pizza so good you can’t help swiping a slice,” said Mike Mallett, president of Corporate Research International. “CRI wants to provide local pizza shop customers with a forum to tell their whole community why their local pizza shop is better than all the rest.”
Werth developed a short humorous online video to help promote the contest, which will award $1,000 in free pizza to the winner of a drawing among all contest entrants. Werth also developed promotional material toolkits for pizza shops and is leveraging Corporate Research International’s Facebook page, Twitter account and small business blog to help share contest details.
More information about Eye On Your Business is available at www.EyeOnYourBusiness.com.
About Paul Werth Associates
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.
Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
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