COLUMBUS, Ohio – Werth’s development of the “Justin Case” advertising campaign for SafeAuto Insurance Company has been featured in a July 19 Columbus Dispatch profile.
The article describes the growing popularity of the Justin Case character, recently filmed for a second round of new commercials that will continue the campaign in September. Justin Case debuted on air May 1.
“The name came as we sat around thinking of ideas,” Werth Chief Creative Officer Ken Waldron told the Dispatch. “We kept saying, ‘Just in case of an accident,’ or, ‘Just in case this happens’ – and that led to Justin Case.”
Click here to read the article or download a copy.
About Paul Werth Associates
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.
Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
Tags: Columbus Ohio Advertising Agencies, Columbus Ohio Advertising Agency, Justin Case, Justin Case Commercials, Justin Case Commerical, Ohio Public Relations, Ohio Public Relations Firms, Safe Auto Commericals, Safe Auto Justin Case, Safe Auto's Justin Case, Safeauto Justin Case
