One way that Paul Werth Associates has retained a role as trusted advisor to regional and national clients over the past five decades is our ability to predict and stay one step ahead of trends in our industry. A recent article in The Holmes Report highlighted several areas that have become a key focus in our practice over the past few years.

Editor Paul Holmes began “10 Trends That Will Define the Next Decade in PR” by predicting that public relations will take the driver’s seat in setting brand strategy for a growing number of companies.

“Brand-building in the 21st century means building relationships with consumers, rather than simply bombarding them with messages,” he wrote. “Savvy marketers will be much more interested in engagement, and engagement will rely on all the things PR is good at: informing consumers rather than promoting products; earning trust rather than buying time; developing conversations rather than delivering messages.”

Holmes went on to address a number of key trends in Werth’s practice, including increasing integration of public relations, marketing communications, reputation management, public affairs, advertising and digital communications and the need for public relations to offer general business consulting services.

To discuss how Werth can assist you in staying ahead of the trends in your industry, please contact President and CEO Sandra Harbrecht at (614) 224-8114 or swh@paulwerth.com.