COLUMBUS, Ohio – Paul Werth Associates’ August Webinar on social media strategy attracted public relations and marketing professionals from across the country to learn about managing a crisis in the digital era.
Werth crisis communications experts guided an hour-long discussion on social media strategy illustrated by real-world corporate examples of effective – and less-than-effective – crisis management in the digital space.
“Our participants share with us they ‘get it’ after sitting down with Werth to learn what’s happening with social media strategy and digital crisis management,” said Sandra Harbrecht, Werth president and CEO. “Keeping up with social media strategy can be overwhelming. By presenting it in the framework of time-tested crisis communications practices everyone can understand, Werth has been able to engage our clients and other professionals in recognizing the importance of social media as another component of the communications toolkit.”
Webinar participants said they walked away with a greater understanding of the next steps necessary to improve digital crisis preparedness within their organizations.
“Werth’s Webinar provided good, solid advice for any communicator, and a good reminder that we need to be updating our crisis plans on a regular basis,” said Susan Shafer, director of Standard and Poor’s School Evaluation Services.
“Participating in this Webinar provided an important insight into the rapid changes in the world and the need to update our plans accordingly to incorporate the latest in social media,” said Sharron Kornegay, public affairs manager of Abbott Nutrition.
Stay tuned for more Werth Webinar presentations - Werth in November will present a health care crisis communications Webinar and is developing presentations for additional industries to share in the months to come.
About Paul Werth Associates‘
Founded in 1963, Paul Werth Associates is a full-service public relations, marketing and public affairs firm counseling clients throughout the United States. The firm has offices in Columbus, Ohio and Washington, D.C.
Paul Werth Associates has previously received nine Silver Anvils, which is the highest level of recognition in the public relations industry. The Silver Anvil Award recognizes complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
Tags: Columbus Ohio Crisis Communications, Columbus Ohio social media, Columbus Ohio Social Media Strategy, Crisis Communication, Crisis communication training, Crisis Communications, crisis communications plan, Crisis Management, Digital Communications, Digital Crisis, Social Media Strategy
