Ohio’s Enterprise Appalachia offers the ideal site selection criteria for small businesses to thrive, from access to funding and finding a considerable knowledge base to leveraging supply chain resources and reaching key markets. This is evidenced by the surge of successful start-up companies who have put the state’s abundant entrepreneurial resources into action.
 Werth Celebrates White Castle’s 90th Birthday Back Where It All Began–Wichita, Kansas!May 23, 2011 White Castle executives and family members spanning five generations made a pilgrimage to Wichita, the city where the fast-food chain was founded in celebration of its 90th birthday year. Paul Werth Associates developed the “sizzling” public relations campaign around this historic event. The pilgrimage included a stop at the Sunflower Bank, which sits on the site where the first White Castle restaurant was built in 1921. White Castle presented the bank with a commemorative landmark plaque that is a stainless steel etching of the first White Castle restaurant. Learn more about this grand celebration: http://bit.ly/jaEPn6 Paul Werth Associates Adds New Executive Creative OfficerMay 6, 2011 Paul Werth Associates announces the recent addition of a new senior executive to its creative management team: Executive Creative Officer Matt Means. Paul Werth Associates Adds Two Senior ExecutivesApril 8, 2011 Paul Werth Associates, a Columbus-based public relations, public affairs and marketing firm, recently added two distinguished senior executives to its management team. Paul Werth Associates Grows Interactive and Marketing ExpertiseApril 8, 2011 Paul Werth Associates recently hired two professionals to extend the company’s offerings in interactive media. Bridget Weizer Granger, Director of Project Management, brings interactive project management and marketing expertise. Brian Warner is Werth’s new Lead Developer, providing extensive experience in dynamic website and application development. Harbrecht Speaks at Barons of Business Event, Inducted into Junior Achievement Hall of FameJanuary 24, 2011 Paul Werth Associates President and CEO Sandra Harbrecht today joined with other leaders recognized as Barons of Business in talking to future business leaders attending a luncheon sponsored by Columbus Rotary, Columbus Rotaract and Junior Achievement. Ms. Harbrecht told the audience that she learned from an early age from her father who in 1963 started the marketing and public relations firm that bears his name. “He believed that public relations was first and foremost about building trust and credibility for his clients with their customers, shareholders, employees and the communities in which they did business.” Ms Harbrecht shared three ideas for helping to protect one’s credibility and reputation:
The other award recipients who addressed the luncheon today are Mr. William Lhota, President and CEO of the Central Ohio Transit Authority and Mr. Robert Weiler, Chairman of the Robert Weiler. All three speakers are recent inductees to the Junior Achievement Hall of Fame. Paul Werth Associates is an integrated communications consulting firm that has been recognized for leadership in public relations, advertising, public affairs, interactive and research services – raising awareness, building credibility and mobilizing public opinion for clients in the private and public sector since 1963. Sandy Harbrecht Profiled in Smart BusinessNovember 12, 2010 “So much of motivating people, managing people and inspiring people, it’s not about you,” Sandy says. “It’s about them. It’s understanding what motivates them, what gets them up in the morning and what is personally meaningful for them. Then it’s finding a connection between that ... Talk about Results! Integrated Campaign Delivers Several Billion Dollars in New BusinessSeptember 14, 2010 In measuring the success of a communications campaign, the proof is in the results. That philosophy is the heart of Werth’s practice and the reason many of our client relationships last for decades. Case in point: the Ohio Business Development Coalition. In 2005, Werth and OBDC embarked on a long-term marketing and public relations campaign to change perceptions about Ohio’s desirability as a business location and enhance the state’s national reputation. Over the past five years, this campaign has succeeded in elevating Ohio’s profile among targeted C-level executives and site selection consultants and helped to attract several billion dollars of capital investment to the Buckeye State.
The campaign builds awareness of the Ohio brand and delivers key messages directly to C-level executives (CEO, CFO, CIO) and site selection consultants through:
The integrated campaigns have incorporated several thousand individuals into OBDC’s customer relationship management system, resulting in leads that have been converted into several billion dollars in new business development. As a result, Site Selection magazine has awarded its prestigious Governor’s Cup to Ohio for the past four years, recognizing it as the state with the most new or expanded capital projects. Harbrecht Becomes a Hall of FamerSeptember 14, 2010 Junior Achievement of Central Ohio has named Werth President and CEO Sandra Harbrecht to the Central Ohio Business Hall of Fame. She will be inducted Tuesday, November 16th, during a noon luncheon and ceremony at the Hilton at Easton Town Center along with three other prominent area business leaders:
The Central Ohio Business Hall of Fame was established in 1987 by Junior Achievement to honor leaders in the Columbus business community. Past inductees include a who’s who of the men and women who have put central Ohio on the map, such as:
Laureates must meet a series of criteria, including a history of achievement that demonstrates:
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