http://www.paulwerth.com Thu, 11 Mar 2010 17:50:35 +0000 http://backend.userland.com/rss092 en COLUMBUS, OHIO – Integrated marketing firm Paul Werth Associates is bolstering its digital and social media marketing prowess with the acquisition of huber+co interactive. Founded by veteran designer and strategist Bryan Huber in 2003, huber+co. specializes in Internet marketing, Web design and development, social media integration, e-commerce, search engine optimization ... http://www.paulwerth.com/newsroom/werth-enhances-interactive-expertise-with-huberco-acquisition/ Today’s news media are a far cry from what my mother experienced in the Walter Cronkite-era of my youth. Social media invigorate our communications, broaden our networks and make content-sharing much more immediate. How will our communications possibilities be transformed by the mainstreaming of social media this year? Here are ... http://www.paulwerth.com/blog/not-your-mothers-news-media/ What's that sound? It's the sands of time, the ticking clock and and my unfinished to-do list -- all being eaten whole by Facebook, Twitter and my blog. Prioritizing social media time is a challenge in today’s communications world. How do people draw the line between true engagement and online ... http://www.paulwerth.com/blog/social-media-time-management/ We're extremely proud of the media attention we have attracted in the lead-up to National Adoption Day 2009, Saturday, November 21. We invite you to check out below some of our biggest media successes for the campaign to increase foster care adoptions. Check back as we'll be adding video from more ... http://www.paulwerth.com/blog/national-adoption-day-campaign/ It’s that time of year again. Time to look back at the work we’ve done over the past year and see what has Addy award potential. The questions start to swirl: • “Do we have enough to enter?” • “What should I have done differently?” • “What have I seen that might be up ... http://www.paulwerth.com/blog/when-i-grow-up-i-want-to-win-an-addy/ COLUMBUS, Ohio – Health care organizations need to understand how the instant online spread of information factors into a developing crisis. To help, Paul Werth Associates is presenting an hour-long Webinar at 2 p.m. Nov. 17: “Health Care Rx: A Social Media Prescription to Prevent and Treat Crises.” “Getting out the ... http://www.paulwerth.com/newsroom/paul-werth-associates-presents-nov-17-webinar-on-managing-a-health-care-digital-crisis/ COLUMBUS, Ohio – Paul Werth Associates has completed the video shoot for the third round of television spots for the popular “Justin Case” SafeAuto Insurance Company advertising series. The Justin Case campaign debuted May 1 and the second ads in the series are currently on air. SafeAuto is continuing to invest ... http://www.paulwerth.com/newsroom/paul-werth-associates-starts-third-round-of-popular-safeauto-%e2%80%98justin-case%e2%80%99-commercials/ COLUMBUS, Ohio – Sometimes you still need to hold information in your hands. That’s why Paul Werth Associates is developing a new series of printed materials about our services to complement our online presence – starting with a standalone piece on Werth Research. “We wanted to create an ‘aha’ moment about ... http://www.paulwerth.com/newsroom/paul-werth-associates-develops-new-research-promotional-offering/ On Tuesday, November 17, Werth will hold a Webinar on managing a digital crisis in a health care environment. Even a scattering of Tweets or comments in a blog can create a huge problem for any health care organization. Social media will be an essential part of any crisis response. Kim ... http://www.paulwerth.com/blog/health-care-webinar-blog-post/ Thanks to those who attended the “Balancing Legal and Communication Perspectives on Social Media” workshop from Squire, Sanders & Dempsey L.L.P. and Paul Werth Associates on October 20, 2009. We hope you enjoyed hearing perspectives from both fronts on how social media impacts our workplace and our brands. The presenters, including ... http://www.paulwerth.com/blog/ssdwerth/