Blog Archives

Unexpected Civility Is Great PR

October 8, 2015

By any measure, August 30 should have been a bad day for the William McKinley Presidential Library & Museum in Canton. President Obama had just changed the name of Mount McKinley…
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How to Play Your Trump Card Effectively

September 11, 2015

Of all the things that can be said about Donald Trump – whatever our views on his politics and his personality – there is consensus on this point: The man doesn’t…
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Acknowledging the Noisy 10 Percent

July 2, 2015

In an age of brand journalism, do-it-yourself publishing and social media, brands have acquired audiences on the consumer spectrum including the loyalists and the haters. Make no mistake: They are both important to…
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Do the Right Thing, No Matter the Cost

June 3, 2015

On Tuesday, 79-year-old Sepp Blatter walked off a quiet stage without fanfare after 40 years of service to the game he claimed to love. The beleaguered FIFA president had just…
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When No News Is Good News

April 21, 2015

Some of the best PR never makes the headlines. Often the soundest advice is that which prevents a rash decision. That means making sure the right members of your team are…
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Supporting Our Troops

February 28, 2014

Insuring Ohio Futures was front-and-center during Monday’s Ohio Department of Veterans Services Veterans Resource Fair in Medina, an event designed to match military veterans with good jobs in Ohio’s insurance industry.…
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