Blog Archives

Seven Tips for Digital Marketing Success

March 1, 2016

The digital landscape is constantly evolving. That alone can cause many marketers to lose sleep and lose sight of what it is they are trying to achieve, especially when high…
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A Fearless Forecast for 2016

December 17, 2015

As we wind down an eventful 2015, we offer you a jump on 2016 with some bold predictions. Happy New Year! Two-year college degrees will become chic. The stigma of a community…
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The Adversity Advantage: Learning to Shine Under the Spotlight

December 7, 2015

While most of us hope to be remembered for our best days, the spotlight tends to more likely find us on our worst day. Bitterness is a natural and forgivable…
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Unexpected Civility Is Great PR

October 8, 2015

By any measure, August 30 should have been a bad day for the William McKinley Presidential Library & Museum in Canton. President Obama had just changed the name of Mount McKinley…
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How to Play Your Trump Card Effectively

September 11, 2015

Of all the things that can be said about Donald Trump – whatever our views on his politics and his personality – there is consensus on this point: The man doesn’t…
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Acknowledging the Noisy 10 Percent

July 2, 2015

In an age of brand journalism, do-it-yourself publishing and social media, brands have acquired audiences on the consumer spectrum including the loyalists and the haters. Make no mistake: They are both important to…
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