Blog Archives

2016 Fearless Forecast in Review

December 19, 2016

Last December, we made some bold predictions for 2016 – and we turned out to be right. Mostly. To see our bold predictions for 2017, click here. The polls will be…
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Young Voters Showing Their Brand Independence 

October 13, 2016

Marketers learning to appeal to a younger audience have realized that millennials and Generation Z do not have the same brand loyalty as their moms and dads. In other words,…
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Don’t Fall Asleep on Generation Z

September 16, 2016

Businesses have spent countless millions striving to understand millennials – those born in the 1980s and mid-’90s. But while we were focused on that generation, another was quietly sneaking up on us:…
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Three Questions, Three Lessons

July 20, 2016

Before joining the great Werth team, I worked, for the last 20 plus years, for an educational publisher (now known as a learning science company). Working in education means that…
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Reputation Hasn’t Lost Its Luster for Warren Buffett

April 28, 2016

Berkshire Hathaway Chairman Warren Buffett is widely considered the most successful investor, and one of the most astute businessmen, in America. It’s not surprising that others in leadership look to…
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Words Matter

April 8, 2016

Ever notice that when someone is trying to sell you something, they recommend that you “invest in” rather than “buy” it? That’s not by accident. Investing sounds responsible and forward thinking.Buying or…
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