Blog Archives

2017 Fearless Forecast in Review

December 20, 2017

Last December, we made some bold predictions for 2017 – and here’s how we fared. To see our bold predictions for 2018, click here. Think Different: Alphabet will overtake Apple. While both…
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Coming to grips with our blind spots

November 30, 2017

It seems that almost daily we read a story where a brand, a leader or a celebrity has made an ill-advised statement that causes backlash and a social media storm.…
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Things that Scare Us

October 30, 2017

After the trick-or-treaters have vanished like mist into the night, take a quiet moment, wrap a cloak around yourself and step outside into the darkness. Listen. Is that a cat…
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The Role of a Leader in Times Like These

September 14, 2017

If Americans can agree on one thing, it may be that we live in interesting times. If they can agree on two things, they might also say they are hungry…
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Socially Empowered Customers Are Taking Control

August 22, 2017

It’s never been a good idea to drag an airline passenger out of a plane, but it’s unlikely such an incident would have been caught on video and broadcast to…
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Are We Entering the “Golden Age” of PR?

July 17, 2017

Mac Joseph, Vice President of Digital Marketing, discusses his experience at PR Council’s Harvard Leadership Program. For two days in mid-June, I went back to school. No grades, no pressures.…
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