Blog Archives

Who Will Save Local News?

April 27, 2018

You don’t need to be a journalist or a news junkie to know that traditional news has changed drastically over the past 10 to 15 years. Competition from online challengers…
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Lessons in Persuasion from an Unlikely Source

March 26, 2018

Who are the great persuaders of our day? Are they the top advertising execs who make their brands stand out from the competition? Are they the great attorneys who combine…
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The Microphones Are Always On

February 28, 2018

Just before a weekly radio address in 1984, President Ronald Reagan cracked a joke. “My fellow Americans, I’m pleased to tell you today that I’ve signed legislation that will outlaw…
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A 1996 BusinessWeek Article Revisited

January 26, 2018

A self-described pack rat last week showed me something he’d discovered while sorting through a stack of magazines that should have gone into the recycling 20 years ago. There, on…
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A Fearless Forecast for 2018

December 22, 2017

When it comes to making predictions, we choose to be bold. With that in mind, the Werth team offers you another year’s worth of fearless forecasts. Bring on 2018!  To…
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2017 Fearless Forecast in Review

December 20, 2017

Last December, we made some bold predictions for 2017 – and here’s how we fared. To see our bold predictions for 2018, click here. Think Different: Alphabet will overtake Apple. While both…
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