The blogging team at Werth sat down with our Public Affairs practice area leader, Senior Vice President Karl Gebhardt, to talk shop on the latest strategies in government relations. Making the most of government connections is not always easy. Here’s what Karl shares to help navigate the unknown:

1. Prioritize your relationship-building approach with government. Are you leveraging the best outreach methods with your legislators?
2. Healthcare reform is monopolizing the news these days. Focusing on the big issues that affect your business–not just those that are hitting big in the news–will pay dividends in the long run.
3. Engagement strategies are becoming critical for government relations, following the model set by social media’s culture. Change is no longer happening in smoke-filled rooms, in behind closed-door conversations.

This video post is the first in a series for Karl. Visit us again to learn more from our public affairs experts.

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