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Looking for Trouble?
Rumors and crises spread at a faster pace today. Everyone with a cell phone is a cameraman. Just one unflattering
YouTube video or one negative review in a blog can devastate any organization’s reputation. People may use social media
to talk behind your back. What you don’t know will hurt you.
In a world where you can no longer control the flow of accurate information, Paul Werth Associates has the tools to help you stop a complaint from becoming a full-blown crisis.
Werth’s experts have decades of experience in crisis communications strategy, as well as detailed knowledge of the latest developments in digital communications and the evolving world of traditional broadcast and print journalism.
Getting ready for the worst may be the best thing you do for your organization
In an environment where innuendo parades as truth and misinformation spreads like wildfire, Werth’s crisis communications experts can help you survive a crisis with your reputation intact.
Prevent
- Risk assessments help you identify and resolve issues
before they escalate.
- A proactive listening program keeps you on top of
emerging commentary and helps you respond rapidly.
- A digital and social media audit creates a framework to
determine who is saying what about your company
and industry.
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Prepare
- Develop strong reputation and crisis management
plans and update them annually to enhance the speed
of response.
- Build current digital scenarios and pre-approved
statement templates into your crisis management plans
and continually revise them to address the latest threats.
- Spokesperson training not only prepares your team for
the company’s most challenging days, but also helps the
C-suite grow smarter about digital communications.
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Manage
- Respond authentically. Your executives must
know and be comfortable with a new language
that places a premium on transparency and on
earning trust.
- Your team must understand and use interactive
communications tools to engage a highly
empowered audience in real time.
- Employees are your reputation ambassadors,
and you can engage them constantly in
meaningful dialogue.
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Thrive
- A strong digital footprint allows your company
to “own” search results in Google, YouTube,
Yahoo! and elsewhere for more effective online
reputation management.
- Leverage social media tools to proactively engage
with key audiences.
- Establish social media policies to frame the use of
social media for your staff.
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Protect your most important asset: your reputation.
Success today requires new thinking and new tools. While the Internet has brought more challenges, it also
has created new and more effective ways to manage in the face of adversity.
Paul Werth Associates offers decades of experience in crisis management as well as mastery of social media
and digital communications.
Call us to assess your crisis preparedness, establish new procedures and gain peace of
mind from knowing you’re doing all you can to prevent or manage crises should they arise.
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