News

Fortune 500 Executive Joins Werth Team

July 21, 2016

We are pleased to announce that Jaya Yoo has joined the Werth team as Senior Vice President and Practice Area Leader. Jaya brings to Werth clients expertise in developing and executing integrated marketing strategies that include market research, audience segmentation, product development, brand-building and measurement.

Jaya presenting_lr copyShe also offers clients insights into the unique challenges of company re-positioning in rapidly changing markets as well as a deep understanding of today’s continuously shifting marketing tactics and tools

Jaya comes to us from McGraw-Hill Education, where she led product teams during a time of company transformation. Jaya’s ability to develop turnkey programs from the conceptual stage through build-out and implementation, and then market those programs, offers Werth clients an additional strategic asset. She also provides Werth education clients with a unique perspective on K-12, college and career readiness, adult education and workforce development.

Industry sectors hungry for workforce development solutions will benefit from Jaya’s diverse slate of knowledge-building strategies as she applies her marketing expertise in adult education and workforce readiness to address sector-specific challenges that are only becoming more urgent and complex.

Most recently, Jaya served as Vice President of McGraw-Hill Education’s Specialized Portfolio, where she identified target market needs, developed product solutions and implemented tailored marketing programs targeted to K-12 reading and math intervention, early childhood education and adult education.

We encourage you to get to know more about Jaya, and get her insights on how she comes up with solutions for clients.